Be an effective communicator

Not only be published, but also to be widely read in the field

Always keep your readers in mind

Logical manuscript structure

###Four questions needed to be solved in your paper:
1) Introduction: Why did you do the study (choose the journal then write)
2) Introduce the topic: Worldwide/regional relevance; Broad/specialised audience
3) What is known about topic: Up-to-date studies; Cite broadly worldwide
4) What is not known: Clear description of problem; Use keywords like ‘however’
5) Specific aims: directly address the problem (introduce your idea -> develop your idea -> importance of your idea)

###Method: what did you do

1. Researchers in you field: Reproduce your findings;
2. Who/what was used in the study
3. How you conducted the study
4. How you analysed your data
5. Quantification methods software
6. Statistical test consult a statistician

###Results: what did you find

1. Guide your readers through your findings
2. Results: One figure a time: Introduce experiment; discuss obtained data;
3. summarise key finding (clear subheadings)

Discussion: how does the study advance the field

Summarise way you did:

1. Begin with research problems;
2. Briefly describe study design;
3. Summarise key findings

Interpret your findings:

1. Similarities and differences;
2. Unexpected/negative results; Limitations
3. Why your findings is important to this field: main conclusion; implications.
4. Strong conclusion and implications: what do you want readers to remember about your study:explain topic again; conclusion; implications; applications (usually in one paragraph)

First impressions are very important even for selecting articles.

####Abstracts

• First impression of your paper, looks like it is worthy reading
  – aim: importance of your study
  –results: significance of your study
  – conclusion: relevance of your study
  –clarity of your writing

• should be included in the abstract:
  – introduce topic and problem (background);
  – your aims and methodology;
  – key result;
  – conclusions and implications
  use keywords to guide the reader to quickly read the abstract, like however, we are using, we aim , we develop, in conclusion, in summary

###Efficient publication strategy

Choose the most appropriate journal

• it is the journal that you want to reach the readers
• Where are the findings relevant? (worldwide or locally)
• From whom are the finding relevant? (specialised or broad focused)
• How much accessibility do you need? (subscription or open access)

###Successful journal submission

• Cover letters ( no longer than 1 page, clear and concise)
  – para1. Introduce your manuscript : manuscript title; article type
  – para2. Why study is important: Brief background; Research problem and aims (keep short and concise)
  – para3. What you found: study design; 1-2 key findings
  – para4. Why suitable for the journal: conclusion; interest to the readership
  – para5. Additional information : include/exclude reviewers; publication ethics(original and unpublished; not submitted other journals; authors agree on paper/journal; conflicts of interest; source of funding; authorship contribution)

###Write response letters

• clearly discuss all of your revisions: briefly state what was revised; always refer to page and line numbers; in manuscript, highlight the revised lines
• why do you agree or disagree, disagree with evidence
• state new experiments, how revised the text and figures
• double check figures and lines number

###Promote your article after publication

1. Present at conferences
   • Interact with others in your
   • key target
   • establish new collaborations

1. Promote on social media
   • ResearchGate and Academia.
   • Linkedln and Twitter
   • Use content sharing when available (allow anyone to read your article)
   • Enabling access worldwide online